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Local Community:Panasonic Kids School for Developing the Next Generation

To realize a sustainable society, Panasonic puts a great deal of effort into supporting the development of the next generation. Panasonic Kids School offers a varied program, intended primarily for elementary and junior high school students, that supports the dreams and future of children throughout the world. In fiscal 2013, tuition was given to around 740,000 children in 51 countries. Based on the Eco Learning Program teaching materials developed by the head office in 2010, and incorporating such activities as Eco Picture Diary, environmental education was given on content adapted for each region. Panasonic is planning to have two million children around the world provided with environmental education by 2018.

Eco Learning Program

Panasonic is promoting the Eco Learning Program on a global basis. The Program is essentially a set of global environmental education materials that stimulate concrete action in response to a wide range of environmental issues encompassing energy, resources, and the natural environment. The program is effectively made up of a base component that serves to promote understanding in basic environmental issues, a development program that provides information on corporate environmental technologies, and a two-tiered course that participants can choose from depending on the level. At the same time, the programs can be combined and modified to allow for easy introduction.

Eco Learning Program

Hawaii, USA (May 2012)

Introduced in May 2012, environmental education teaches children about creating and storing energy and uses as teaching aids the solar panels commonly installed in the area.

A Panasonic presents a lecture about energy at a school in Honolulu.

Peru (June 2012)

In June 2012, Panasonic contributed to the local community by instituting tours first in the country to its dry cell battery plant and lectures on the environment that make use of the Eco Learning Program.

Children learn about global warming

India (March 2013)

In March 2013, Panasonic provided donated solar lights and environmental education teaching materials in an off-grid region and then started to give lectures on the environment at a school in a rural area.

Environmental education under way at an Eco Night School where solar lights are in operation

Japan (since 2008)

Panasonic provides elementary schools with Eco-Monogatari (Eco story) program, one of its environmental learning programs, that is designed to support the social studies curriculum for the school children in the fifth grade.

Panasonic employees engaging in R&D, production, sales, recycling, etc, visit schools to give classes.

The World Heritage Eco Learning Program

Panasonic and the UNESCO World Heritage Centre announced a strategic partnership agreement to promote sustainable development through World Heritage conservation and environmental education for the next generation. As a part of this strategic partnership, the Company engages in environmental education activities targeting children from all over the world. Under the World Heritage Eco Learning program, children are invited to World Heritage sites to gain an insight into the importance of World Heritage conservation and the global environment through classroom lectures, tours, and workshops. In addition, the Company holds the "Eco Picture Diary Contest," a contest where children introduce their own unique global environmental conservation activities in the form of a picture diary. Topics generally cover issues and items close to home and are linked to efforts aimed at saving and protecting the global environment. Each year, more than 300,000 entries are received. Guided by the strategic partnership with the UNESCO World Heritage Centre, these activities are undertaken and developed on a worldwide basis. Over the two-year period from 2011 to 2012, approximately 4,000 children have participated in the program visiting 11 World Heritage sites in 10 countries.
Plans are in place to hold the program at World Heritage sites in eight countries during 2013.

The World Heritage Special

Children experiencing the immense power of nature at the Iguazu Falls in Brazil

Participating in the eco learning program as well as cleanup activities at the Ujung Kulon National Park in Indonesia

An oasis created within the desert using the wisdom of ancient times at the cultural sites of Al Ain, the only World Heritage site in the UAE

Thinking about the importance of World Heritage sites and the environment at the Imperil Citadel of Thang Long in Hanoi City, Vietnam

RiSuPia, Tokyo / Vietnam

Panasonic operates a museum facility that allows visitors to participate in hands-on activities. The facility is based on the themes of science and mathematics. Hands-on exhibits, which appeal to all the five senses of children, stimulate interest and curiosity and convey to the younger generation the joys of science as well as the beauty and wonders of mathematics. RiSuPia was first opened in the Panasonic Center Tokyo in August 2006.
Panasonic Risupua Vietnam was later opened in Hanoi City in September 2010 with the aim of inspiring dreams and passion in the young children who are charged with Vietnam's future.


[Visitors to RiSuPia]

  FY2013 Cumulative Total
Panasonic Center Tokyo Risupia 376,000 1,910,000
Panasonic Risupia Vietnam 44,000 110,000

<RiSuPia Panasonic Center Tokyo>


Light canvas

Prime numbers hockey

<Panasonic Risupia Vietnam>


Discovery base camp

Magical Performance Theater

The "Smiling for Sure 2021" Great East Japan Earthquake Support program

Panasonic operates the "Smiling for Sure 2021" video-making assistance program for children still suffering under evacuation lifestyles after the Great East Japan Earthquake. Since its launch in September 2011, an aggregate total of around 1,500 elementary and junior high school students from Iwate, Miyagi, and Fukushima prefectures have participated in the program. "Smiling for Sure 2021" was created using the know-how gained through the "Kid Witness News*," a video-making assistance program that Panasonic has promoted over many years. The aim of the program is to bring back a smile to the faces of disaster-stricken children through a video-making project that allows children to make two videos with the titles "What I Want to Say" and "Message for Us in 2021." At each school that conducts the program, a screening of one of the two videos, "What I Want to Say," is held for the children who created them as well as teachers, parents, and people from the local community.
The "Messages for Us in 2021" were saved onto an SD card and placed in a time capsule, which was then presented to each participating school. The idea was generated in the hope that children would come back and watch the videos 10 years from now.

"Smiling for Sure 2021"

*Japanese only

Making the "Smile for Sure 2021" video

* Kid Witness News (KWN) is a global education support program initiated by the Company. The program is designed to enhance creativity and communication skills as well as promote teamwork among elementary and junior high school students through the making of videos.




Resources for future

Special Program for Touhoku "Smiling for Sure 2021"

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