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In order to encourage employees and their families to actively engage in environmental activities at home and in their local communities, Panasonic has been promoting the Love the Earth Citizens' Campaign (LE Campaign) in Japan since 1998, believing that only truly green-minded employees can manufacture truly green products. In 2008 we introduced the Panasonic Eco Relay, where business sites around the world plan local environmental activities and implement them with their employees, along with adults and children from the community. These activities have really expanded on a global basis and developed in many different ways. We strive to contribute to establishing a sustainable global environment and society as global citizens through activities under “Panasonic ECO Relay for a Sustainable Earth,” which was named in October 2010 to reflect our desire to make a connection across the generations.
Panasonic now offers a biodiversity lesson/biological survey for children at our regular cleaning sessions in Tsurumi Ryokuchi Park in Osaka Prefecture, Japan. Utilizing original learning materials about butterflies and monitoring tools, both created in cooperation with the Entomological Laboratory of Osaka Prefecture University, children learn about living organisms and the surrounding environment. Then the children are guided in conducting a hands-on survey of butterflies by recording their species and numbers. At the same time, in March 2012 Panasonic Asia Pacific Pte. Ltd. began monitoring the mangrove forest in the Pasir Ris Park in Singapore jointly with the National Parks Board. Once every three months, Panasonic employees and children monitor the species and population of the trees, snails, and mudskippers. The collected data is then utilized in the conservation of the mangrove ecosystem. We raise awareness and knowledge about biodiversity among our employees and children through observation of living organisms in the local area. Including such activities, we offered environmental programs to approx. 736,000 children across the world in fiscal 2013. This makes a total of 1,462,000 children since 2009.
Butterfly monitoring in Tsurumi Ryokuchi Park in Osaka Prefecture
Mangrove forest monitoring in Singapore
Panasonic Deutschland started tree planning activities in Hamburg and the surrounding area in 2008. In 2012, with the help of children participating in our environmental education project, Panasonic Kids School Eco Learning Program, we weeded out invasive plants and planted 2,500 beech saplings in a wildlife park. Panasonic do Brazil Limitada planted 30 native tree saplings on the bank of a stream near the factory premises in November 2012. This marked the beginning of their stream bank conservation project, contributing to restore riparian vegetation. In Japan, our forest conservation activities are continuing. Weeding, periodic thinning, and tree planting are carried out at a variety of locations, including Nagaki Forest in Wakayama Prefecture and Hitorizawa civic forest in Kanagawa Prefecture, Japan. Through these activities, approx. 1,099,000 trees were planted in fiscal 2013, and making a total of 4,061,000 trees planted since 2008. We continue to work on nature conservation across the world together with local communities.
Tree planting in Germany