Environment:Global Eco Projects: Europe

'eco ideas' Declaration in Europe

In September 2010, Panasonic Europe announced its 'eco ideas' Declaration in Europe, which sets its environmental targets for fiscal 2013. Out of six targets, the most significant result concerned our aim of educating 100 thousand children about the environment through the Kids School - Eco Learning Program. The number of children in the program greatly exceeded our target, with more than 180 thousand participating in total. As for the target to reduce 1,000 tons of CO2 emissions at non-manufacturing sites, more than 3.6 thousand tons of CO2 emissions were eventually reduced. However, CO2 emission reduction through energy management products did not achieve its target; this was due to market downsizing, resulting from the termination of the scheme to purchase renewable energy at a fixed price in Germany and other countries.

Targets of European 'eco ideas' Declaration 2010

Items Fiscal 2013 targets
'eco ideas' for Lifestyles
  1. (1)Increase the sales ratio of eco labeled products*1 in total sales to 30%
  2. (2)Achieve a 3.5 million tons contribution towards reducing CO2 emissions through energy management products*2
  3. (3)Provide environmental education to 100 thousand children through kids school "eco learning" program
'eco ideas' for Business-styles
  1. (1)Achieve 7 thousand tons of contribution in reducing CO2 emissions at European manufacturing sites (compared with the case if no improvement measures had been taken after fiscal 2006)
  2. (2)Reduce 1,000 tons of CO2 emissions at non-manufacturing sites*3 (compared with fiscal 2010)
  3. (3)Achieve 99% waste recycling rate at European manufacturing sites
  • *1Products with European Type I Eco-labels or those qualified for Panasonic's 'eco ideas' label due to their industry-leading environmental performance.
  • *2Subject items: solar panels, fuel cells, heat pumps, energy recovering ventilations, LED lightings, and compact fluorescent lightings.
  • *3Sites with 100 or more employees.

In September 2013, Panasonic Europe announced its Sustainability Declaration for Europe and CIS, which sets the sustainability targets for fiscal 2016.

Panasonic Europe Announces Sustainability Declaration

Kids School - Eco Learning

In March 2012, Panasonic companies already achieved the target to educate at least 100 thousand European kids aged 7 to 11 years, one year before the anticipated date. This program is now available in most European regions and by March 2013 more than 180 thousand students learned about the reasons of climate change and the impact of global warming.

The Kids School - Eco Learning Program provides learning tools about what it means to be eco-friendly and to protect our environment. Children keep an Eco Picture Diary to capture their projects and participate in national and international Eco Picture Diary awards.

In the pan-European Eco Picture Diary Contest, the grand prize was awarded to a project submitted from Hungary. A global reception for the Eco Picture Diary Contest to award the international winners was hosted in Kyoto, Japan, in December 2012. Participating children from Europe were invited to the reception along with their families. The presentation was followed by a workshop with Japanese children from Kyoto and other areas, and the children from around the world enjoyed working with each other.

Children learning about the environment

Children learning about the environment

Working on an eco picture diary

Working on an eco picture diary

LED Clear Light Bulb Receives the iF Gold Product Design Award for Two Consecutive Years

Progress in replacing incandescent lamps with LED lighting has been slow so far, particularly in hotels and restaurants where lighting quality, which includes luminous characteristics and design, plays an important role.

Panasonic's LED clear light bulb offers energy conservation without losing the lighting characteristics of an incandescent lamp—such as the sparkle and delicate shading created by the light. Our LED clear light bulb is produced in a similar shape to an incandescent lamp, thereby reducing the necessity of changing the lamp shade or other accessories.

In recognition of such features, the LED clear light bulb was awarded the gold prize at the iF Design Awards sponsored by iF International Forum Design in Hannover, Germany. This is the second time we have been honored to receive this prize, following last year's award.

This product is sold not only in Europe, but also in Japan and the U.S. It also simultaneously won the Gold Award and the Sustainability Award in the International Design Excellence Awards 2012, hosted by the Industrial Designers Society of America.

LED clear light bulb

LED clear light bulb

Stakeholder Roundtables in 2012

Stakeholder Roundtables arranged by Panasonic Europe serve as an opportunity for open dialogue to discuss important issues facing the electronics industry. Panasonic is continuing its discussions with its stakeholders to deepen the communication and common understanding of processes and workflows in sustainable development.
The dialogue was held in spring and autumn of fiscal year 2013, with themes covering smart cities in Europe and products with energy efficiency labels. Attendants included people from governmental organizations, a range of industries, consumer groups, and NGOs. They agreed that Panasonic should continue its direction of adapting to today's social demands by shifting to renewable energy for greater sustainability, and to continue challenging as a company that provides not only consumer electronics equipment but also all-round solutions.

Stakeholder roundtables in 2012

Stakeholder roundtables in 2012

Educational Support for the Next Generation in Collaboration With an International NGO

Since early 2012, Panasonic has been cooperating with World Vision, an international NGO focusing on child care programs. Together with this organization Panasonic has adopted the scheme of developing an environmental education program in Armenia, one of the poorest countries in proximity of Europe.

Partnering there with the regional University of Gavar, this long-term program has established a Learning Centre with technical learning equipment and teaching expertise about 'waste reduction' and 'recycling.'

The project is part of the World Vision child-focused development programs which improves the knowledge of young children on health, nutrition and education issues, and which also aims to help their families and communities in finding ways out of poverty. Panasonic is not only committed to providing technology solutions to create a more sustainable future, but also to contributing to the sustainable development of local communities. The aim of the eco learning project has been to help make a positive difference to children and adolescents in the region.This program will continue in 2013.

Environmental education program

Environmental education program

Promotion poster in Armenia

Promotion poster in Armenia

Green Factory Task Force

The Green Factory Task Force in Europe focuses particularly on the management of chemical substances and energy conservation.

In fiscal 2013, the Task Force hosted a chemical workshop in manufacturing to provide an opportunity for employees to learn about chemical data handling, methods of prioritization for safety, toxicity evaluation, and the substances control process from a health and safety aspect. Participants presented their model cases from each European factory, aiming to share and disseminate the best practices in chemical management and energy conservation across Europe.

Chemicals handling in manufacturing is not only related to environmental management, but also to Health and Safety as well. Under these aspects, our European factories will keep improving their performances to achieve the best possible products that are safe, a safe environment and a safe work place. The first Energy Conservation Training has been organized in Europe at SANYO Hungary Ltd. in Hungary in July, 2012 with about 30 participants from European manufacturing companies.

This training was planned after a strong voice rose from factory Environmental responsible persons and ended with a big success by providing participants practical measures, professional lecture by an expert trainer from Panasonic Manufacturing Training Center, Japan. There have been various measures taken at each site by utilizing earned knowledge on Energy Conservation. Participants collected best practices and ideas through factory tour and took the knowledge to each factory for the best practices and roll-out.

Some of the energy conservation activities conducted in the European manufacturing sites were as follows:

  • Panasonic Energy Poland S.A. upgraded the temperature control system in their warehouse and introduced a thermal control system utilizing the exhaust heat from manufacturing processes. This enabled them to reduce CO2 emissions by 2,200 tons in fiscal 2013.
  • Panasonic Automotive Systems Czech s.r.o. in the Czech Republic achieved a total of 300 tons CO2 emissions reduction in fiscal 2013 by installing thermal insulating curtains in their warehouse and a range of other measures.
  • Panasonic AVC Networks Slovakia s.r.o. has been working to improve energy conservation in their factory by changing the types of bulbs, repairing exterior walls, installing new windows, and recycling the exhaust heat from one of its facilities. Attention was also paid to temperature control during the holiday season to realize CO2 emission reductions.

Chemical workshop for manufacturing

Chemical workshop for manufacturing

Environmental workshop in SANYO Hungary

Environmental workshop in SANYO Hungary

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