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Panasonic Marketing Middle East Africa (PMMAF) announced the 'eco ideas' Declaration in Middle East & Africa in October 2010 and has made active efforts towards attaining the respective targets.
The sales ratio of Superior GPs was 6.8% in fiscal 2010. This figure has increased by 3.3%, reaching 10.1% in fiscal 2013. Also, the total number of visitors to showrooms—which additionally function as environmental education sites—marked 80 thousand people between April 2011 to the beginning of fiscal 2013, and the number is still increasing.
In addition, PMMAF has actively promoted a variety of environmental projects on attaining LEED and ISO 14001 certification, providing environmental education for next-generation by enhancing partnership with various stakeholders and casual environmental activities attended by all employees like Earth Lunch Hour.
|Items||Fiscal 2013 targets|
|'eco ideas' for Lifestyles||
|'eco ideas' for Business-styles||
In October 2012, PMMAF obtained ISO14001 certification, an environment management system that is still rarely implemented in companies in the Middle East region. With this third-party certificate, PMMAF has now been publically accredited for its environmental management implementation.
In April 2011 PMMAF also started preparing to apply for LEED certification. The certification procedure includes a rigorous evaluation of the design, structure, and environmental efficiency of the buildings. This preparation is made with help and advice from the Middle East Centre for Sustainable Development, an institute established with support from public bodies to develop Dubai into a sustainable city. PMMAF is currently working towards obtaining LEED Gold certification.
Acquisition of ISO 14001Certification
In April 2012, PMMAF hosted an environmental education program for children at the Cultural Sites of Al Ain in the United Arab Emirates (UAE). This program is one of the joint activities under a partnership between Panasonic and UNESCO World Heritage Centre; approx. 400 children from eight local schools participated in the program. An environmental lesson concerning global warming was given by Panasonic employees and the children learned about the wisdom of ancient people who survived harsh environmental conditions, including intense heat and drought, through 3D images and a viewing tour. The children also learned to express what they had learned through writing and drawing in an Eco Picture Diary session conducted at the end of the day's program.
Students participating at the UNESCO e-learning program in UAE
PMMAF embarked on an educational drive and sponsored students enrolled for the Environmental Science Bachelor Degree Program at the Abu Dhabi University. Through this scholarship, we present young people with an opportunity to study in a university that could lead to a future career. So far we have offered the scholarship to six students, and we are actively continuing our involvement.
Students awarded scholarships at the Abu Dhabi University supported by Panasonic
The Lake Victoria Environmental Management Project is a development program covering Lake Victoria and surrounding water resources through lake ecosystem management, water quality control by the local community, the collection of biological data, protection of water hyacinths, and land usage controls. This is a trans-boundary program jointly conducted by the Republic of Kenya, the United Republic of Tanzania, and the Republic of Uganda to recover the lake environment, particularly by reducing the level of pollutants flowing into the lake.
In line with this Project, Panasonic Marketing Middle East FZE participates in the Lake Victoria Catchment Environment Education Program, working together with the WWF. The program is designed to help local children to understand the environmental problems that affect the lake and develop their own problem-solving skills. The program is targeted at approx. 1,800 students and 1,200 teachers in three schools, one from Tanzania, Uganda, and Kenya each. These schools are now working to become model schools in each country. We plan to extend this program to schools beyond the lake area and host discussions and forums via the Internet in the future.
Panasonic’s Eco Declaration board displayed at the school
PMMAF has held Earth Lunch Hour to have an opportunity to think about the subject of global and regional environment and what we can do for environment. All PMMAF employees have been engaging in the eco-lunch on an on-going basis. Since its start in 2011, more than 20 Earth Lunches have been held.
In the eco-lunch, there are many attractive and joyful events like eco-quiz, eco games and eco movie etc, so everyone enjoys this event. The regular Earth Lunch Hour is planned to continue in fiscal 2014.
At the event of beach clean-up drive in November 2012, more than 1,000 people from across UAE and more than 20 Panasonic employees participated and gathered at Dubai's Al Mamzar beach for the 11th edition of the Global Clean-Up Drive 2012. This event was held as a part of Clean-Up the World organized by UNEP, and PMMAF has been participating in this clean-up as a sponsor for the past two years. This year we distributed eco bags to participants.
We also hosted park clearings and a family day event in February 2013, in which more than 500 employees and their family members participated. Over a one-month period, people cleaned up the park, collecting more than 600 kg of plastic waste. This was then sent to a major facility management company in UAE for recycling.
Participants at beach clean-up drive
All participants of park clean-up drive in UAE
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