Environment:Global Eco Projects: Russia

'eco ideas' Declaration in Russia

Panasonic Russia, Ltd. (PRA) has been working on environmental contributions in Russia since its 'eco ideas' Declaration in Moscow in 2010.
In 2012, we renewed the eco section set up in our showroom and started a collaborative campaign with an environmental NGO to promote contributions to environmental protection among Russian citizens. In addition, we place particular emphasis on activities to raise environmental awareness for the next generation. Following the previous year, we again promoted environmental awareness in the 2012 Seliger Forum, an educational forum for young people hosted by the Russian Federal Agency for Youth. We also started a new environmental action competition for young people, 100 Steps to the Arctic.

Targets of 'eco ideas' Declaration in Russia

Items Fiscal 2013 targets
'eco ideas' for Lifestyles
  1. (1)Increase sales ratio of Superior GPs to 30%
  2. (2)Strengthen eco-themed promotional activities at showrooms
'eco ideas' for Business-styles
  1. (1)Shift 50% of products originating from the Asia region to transportation modes/routes with less environmental impact
  2. (2)Provide eco learning activities for the next generation in Russia
  3. (3)Actively participate in eco activities of the Sochi 2014 Winter Olympic Games Organizing Committee
  4. (4)Designate an Environment Day twice a year for employees to participate in volunteer environmental activities

Reinforcing Environmental Promotion Through the Showroom

To introduce our eco-conscious products and environmental efforts, we have set an eco section in the showroom in Gorbushka, the largest electrical goods market famous in Russia. In 2012, this eco section was renewed to further promote environmental awareness.

In cooperation with WWF Russia, an international environmental NGO, the new eco section is now designed to encourage Russian people to actively contribute to environmental protection. The promotion includes fund raising to help protect polar bears using the polar bear mascot of the Sochi 2014 Olympics, a popular character among the Russian people. A signature collection to support forest protection in Russia is also running in the eco section. The eco section is carefully designed to attract visitors' attention. For example, eco products are introduced with an easy-to-understand explanation on a display board, taking account of audience who may not be familiar with such products. Each month, different eco products are displayed in a showcase or on a stand. We plan to start a used battery collection in the eco section to raise awareness of appropriate resource recycling.

As a result of such efforts, the eco section has grown into a highly reputed spot that catches people's interest. We are continuing with active promotions and plan to open more eco sections in our showrooms in other cities.

Display in the eco section

Display in the eco section

Setting Up the Environmental Action Contest, 100 Steps to the Arctic

PRA set up a competition to highlight the best environmental actions in 100 Steps to the Arctic in October 2012. This competition is designed to raise awareness of environment protection among young people in Russia and encourage them to take concrete action. This initiative is being implemented with full support from WWF Russia, with whom we built a strong partnership through protecting polar bears, one of the mascots of the Sochi 2014 Winter Olympics.

100 Steps to the Arctic comprises open lectures about environmental issues and a contest for environmental action projects. The open lectures are presented in major universities in 12 cities in Russia, including Moscow, St. Petersburg, Volgograd, and Kazan. A total of around 1,000 students have attended the lectures. The lectures enlighten attendants about the current status of environmental issues, as well as causes and countermeasures, followed by discussions concerning what individuals can do in their everyday activities to help. PRA employees contribute to these lectures as teachers.

During the environmental action contest, teams of participants first submit ideas concerning anti-global warming, biodiversity protection, and other environmental actions. The teams then report the results of their actions with photographs and videos. The fiscal 2013 contest attracted a total of around 120 thousand participants with 94 nominations for environmental actions. After the strict, but fair, judging, team Minley from the Nenets Autonomous Area won the Best Prize for their skills in planning an easy-to-approach eco action concerning the Arctic warming problem, feasible by individuals which also involved many participants from the local community.

Environmental lecture at a university

Environmental lecture at a university

The Best Prize winners of 100 Steps to the Arctic

The Best Prize winners of 100 Steps to the Arctic

Eco action in operation

Eco action in operation

White Bear, mascot of 100 Steps to the Arctic

White Bear, mascot of 100 Steps to the Arctic

Pics, the character for Panasonic Kids School

Pics, the character for Panasonic Kids School

Supporting the Government-led Seliger Forum With Environmental Inspiration

PRA contributed in the Seliger Forum, an education program hosted by the Russian Federal Agency for Youth, by inspiring young people towards environmental action. The Forum is held to nurture the generation that will sustain the future Russia, with approx. 20 thousand young and competent participants aged between 16 to 24 from throughout Russia. The participants camp together in groups, and learn the knowledge and know-how needed to attain their dreams and goals through study and discussions in themed programs.

PRA has been involved in the Forum as an official partner since 2011, based on its concurrence with the Forum's purpose and its own commitment to environmental education for the next generation, as stated in the 'eco ideas' Declaration. PRA offers wide-ranging support by providing various environment-themed programs, as well as audio equipment and office supplies to be used at the Forum site.

In the 2012 Forum, environmental lectures were presented by PRA employees, which covered environmental problems that occur on a global scale. They continued into active discussions with the 270 young people in the audience about what each of us can do to help address these problems. Further, the lectures offered an opportunity to consider an ideal future society by presenting the concept of a next-generation sustainable city. We also encouraged participants to submit their own Eco Project plans and presented awards for the most well-considered ideas. The winners have an opportunity to put their plans into action using the cash prize. In 2012 there were approx. 300 applications, three of which were awarded with grants to undertake their missions. The winning projects in 2012 were: a geo-information system for monitoring air quality; an eco gallery; and modeling an optimal indoor climate using natural materials. We also demonstrated the importance of forest protection by actually cleaning up the woodland around the forum site together with forum participants.

Forum participants from throughout Russia

Forum participants from throughout Russia

Environmental lecture by PRA employee

Environmental lecture by PRA employee

Group discussion about an eco city as a part of lectures

Group discussion about an eco city as a part of lectures

Eco Project Award winners

Eco Project Award winners

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